Rich Pins are a hot topic among new Pinterest users. Are you stuck wondering what the heck metadata is, for instance? Are Pinterest’s instructions for Validating Rich Pins leaving you scratching your head?
If this is the case, I’m glad you stopped by today. I am here to tell you that you are not alone in being confused.
Anyways, we are going to tackle this problem together. So, Let’s jump right in.
Related Article: Pinterest Marketing: How to Use Pinterest for Business in 2020
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Rich Pins, Why Bother?
Rich pins greatly improve your reader’s experience on Pinterest. They display extra information that, I believe, helps put your Pin in the correct feed organically.
In a way, Rich Pins give your content an organic boost!
Here is the official definition from Pinterest:
“Rich Pins are a type of organic Pin format that provide more context about an idea by showing extra information directly on the Pin. Rich Pins are a free product available for anyone on Pinterest. You can identify Rich Pins by the extra information above and below the image on closeup and the bold title in grid.”“There are three types of Rich Pins: product, article, and recipe. Product Rich Pins show the most up-to-date price, availability, and product information right on your Pin. Article and recipe Rich Pins will update to reflect any edits you may make on your site.”
What is displayed on Rich Pins?
Article Rich Pins show the Title of the article, the metadata or snippet description, and the publish date. As a result, It makes brings more interest to your content and you’ll be more likely to GET THAT CLICK!
Recipe Rich Pins show the time it takes to create the recipe, ingredients, and other data from the recipe that helps the pin appear in relevant searches. As a result, your reader
Food Blogger Debate
Validated pins aren’t appealing to some food bloggers given that the ingredients are listed on the Pin itself.
The thought is that you’ll get fewer clicks to your website. While I can understand where this thought comes from, I don’t know if I agree necessarily. In any case, the pin only includes the ingredients, not the instructions which are a vital part of a recipe.
Also, this benefits you when readers don’t click over to your site, stay for 20 seconds only to find that they don’t have the ingredients that your recipe calls for. This, of course, makes your bounce rate climb higher getting close to the danger zone of a non-reliable source that you worked so hard to become.
My opinion: Food Bloggers, validate those pins. They will benefit you so much in the long run!
Product Rich Pins show price, product description, and other important information for the buyer to purchase the product, resulting in quicker and more seamless sales.
All pins will update when you update any pricing, descriptions, ingredients, etc. SO COOL!
So, are you ready to get those pins validated?
How To Validate Rich Pins
1. Add Metadata to your site
Metadata, in the sense that we are using the term, is how you describe a certain page on your site for search engines to understand what your page is about.
HINT: As a result, you’ll want to Make sure you are adding Metadata on all your posts if you want to rank in Search Engines!
The easiest way to do this is with the Yoast SEO Plugin and the free version will work perfectly for this. If you do not have this plugin, you should! It is an invaluable tool for bloggers!
Yoast SEO required for this process to work so make sure you download it now if you haven’t already. Don’t forget to activate the plugin!
Now that you have downloaded Yoast SEO, go into your plugin settings in your dashboard. On the left sidebar of your dashboard click SEO, then Social, the Facebook tab within the plugin.
Click “Enabled” under Open Graph metadata.
Now that you have Yoast SEO, you’re also ready to add some metadata to your posts. See, this plugin is so useful!
Travel to any of your posts and scroll to the bottom of the page. There you should see your snippet editor. Click “Edit Snippet” and describe what your post is about making sure to include your main keyword(s) in the snippet.
2. Validate A Page (Besides Your Homepage)
Now that your page has metadata on it, copy the page URL and head on over to the Rich Pin Validator Page. This has to be a page other than your homepage!
Click Validate and let it load for a sec.
Well, that it! That’s all you have to do. If you really want them to work well for you, you need to be practicing good SEO, which leads me to my next and final tip…
3. Practice Good SEO
It is so important to have a good title and Metadata snippet optimized for Google and Pinterest SEO. This is how Search Engines decide how to index your post. Don’t take it lightly!
It’s also important to note that if you have a social sharing plugin, your rich pin description may be grabbed from there instead of your metadata snippet. Therefore, make sure to practice good SEO there too!
That’s It, You Did It
Yup, it’s really that easy. Certainly, now you have a better understanding of Rich Pins, why you should have them enabled and what they can do for you.