Are you looking to bring in tons of traffic to your website and land new leads? Did you know you could do with Pinterest Marketing?
Yep, Pinterest is not just for looking up crafts and recipes, it’s actually an insanely useful marketing tool.
Pinterest is an amazing way to get organic traffic and land sales. Pinterest users are already in the mindset to buy. They are looking for solutions to their problems. That’s where you come in.
But there are multiple things you need to be aware of to make sure you see success with Pinterest. That’s what this article is all about, so keep reading if you want to know what it takes to see success with your Pinterest Marketing.
Did you know? In the US alone, Pinterest reaches 83% of women between the ages of 25-54. And we know, in most households, women have the buying power and make most household purchase decisions.
Another thing I love about Pinterest is the positive environment. I almost NEVER see negativity on Pinterest. Don’t get me wrong, constructive criticism can be helpful, but nasty, negative comments can have a big impact on your mindset.
My Pinterest Package is my most popular package because Content Creators know what a powerful tool that Pinterest is.
Disclosure: Affiliate links may be present on this page. That means if you click a link and purchase a product, I may be entitled to compensation from the company, with no extra, out-of-pocket expense to you. All opinions are honest as I do not promote items I have not tried and tested. I appreciate your trust in my opinion and the support you give to help my business continue to operate.
Pinterest Marketing Tip 1: Make Sure Your Pinterest Profile is Fully Optimized
You’ll want to start by making sure that you open up a Business Profile for your Blog. There are a few ways you can do this:
Setting Up Your Account
- Convert your personal account. Seasoned accounts have more leverage on Pinterest. Just make sure to make all your personal boards private. You only want boards that are on-brand to be available for your readers to view to avoid confusion.
- Create a new Business Account. If you don’t have a personal account to convert or just feel better starting off fresh, you can always create a new Pinterest Business Account.
- Make sure you don’t fall into the trap of linking a business account to your personal account. This can get messy, unorganized, and downright confusing.
Your Profile Image
Your profile image should be in good taste. If you do not have a professional photo, use one that helps show who you + your business are. Just don’t use pics of you drinking with friends, just rolling out of bed, or overly filtered images (no Snapchat filters either!)
Your Display Name & Bio
You don’t get very many characters for either one of these so make them count. Use your strongest keywords to explain who you are and what you offer.
Display Name & Bio Example (Mine)
Courtney | Affinity Sage Collaborations | Virtual Assistant
Pinterest Strategist | General VA | Collaborating with Content Creators with an awesome Pinterest Strategy and time-saving administrative ninja skills.
See how they look on the platform and don’t forget to follow if you like what you see!
Confirming Your Website & Rich Pins
If you have the Yoast SEO plugin (hint: you should, the free version is great!), confirming/claiming your website is a breeze.
Heres a Quick Tutorial for confirming your website.
Rich pins are so much more important than you may think (just ask Carly Campbell of Mommy on Purpose what happens when you accidentally turn off rich pins for a few days.)
Related Article: How to Validate Rich Pins (The Easy Way!)
Pinterest Marketing Tip 2. Know the Importance of Your Boards
Boards are one of the main ways Pinterest is able to decide what your pin is all about.
This is incredibly important if you want your content to reach your target audience.
One way you can ensure this is to make sure your board descriptions are heavily keyworded yet conversationally written. Study some of the Pinterest accounts of leaders in your community to get a better idea of how to do this.
I like to have very broad boards (to fit each topic of your niche) and very specific boards. I’d say for each topic have one broad board and 3 more specific boards for EACH TOPIC I WRITE ABOUT.
Don’t forget about group boards. It can be difficult to get into them so don’t get discouraged. Keep applying and consider creating some of your own. They do still have leverage on Pinterest!
Stay tuned, I will be writing more about group boards in the near future!
Pinterest Marketing Tip 3. Pin Images
Image quality is the mistake I see the most. If you have bad images, you could have everything else on this list and still struggle on Pinterest.
For you, Pinterest Marketing should be all about getting those clicks. Say it with me… WE WANT TRAFFIC, TRAFFIC IS WHAT WE WANT…. out of Pinterest anyways.
So, if you have uninteresting (or downright bad) images, Pinterest won’t do much for you.
Here are my top 3 tips on creating clickable images:
- Is it readable on mobile? This is probably the most important part. Much bigger than you might think. Listen… 85% of Pinterest users access the platform on a mobile device. Make those Pins legible on mobile, I cannot stress this enough.
- Is the title creative/catchy enough? Make sure the title is interesting and draws the reader in. You want to make sure that the title on the pin matches the title of the article or be closely related.
- Does the photo match the concept? If your photo is not related to the topic of the pin, you run the risk of getting that pin placed in the wrong feed. Pinterest can see your image (it’s a long story but they can – if you want to hear the story, let me know in the comments below!) so beware of overused images and off-topic images.
Don’t know where to find quality photos?
Ivory mix has a ton of free, high-quality stock photos (one of the largest free libraries I know of.) Kayla’s stock photos are amazing and her concepts are brilliant! Check the Ivory Mix Free Stock Photo Library out here!
Pinterest Marketing Tip 4. Get Pinning
Whether you plan to manually pin or use a scheduler like Tailwind (or my favorite, a bit of both!) you need to have a strategy in place.
Carly Campbell of Mommy on Purpose has an amazing Pinterest Course and it’s reasonably priced as well. Her course Pinteresting Strategies is a steal at only $47 but she has mentioned that she may be going up soon.
I totally support the rise in price because she totally deserves it. The course is completely worth it and I say that with ease! Carly regularly updates the course, especially when Pinterest introduces algorithm changes! She makes manually pinning look easy (cause it is!)
The course has a plethora of invaluable information, including updates for 2020, and it is what I have fashioned my pinning strategy from (with my own tweaks of course!)
She’s got an awesome Pinterest group that goes hand in hand with the course as well, so there’s a ton of value there! She goes live often and it’s fascinating to watch her demonstrate her strategy and weigh in on the latest Pinterest topics.
Write Intentional, Keyword Rich Pin Descriptions.
I cannot stress this enough, your pin descriptions need to be GOOD. Along with Board Descriptions, this is another main way that Pinterest decides what your pin is about.
Make sure that your target keyword and any other keywords that are closely related are included in the description of your pin.
Don’t have time for a strategy? I love being a Pinterest Manager and my Pinterest Package is one of my highest selling services. You can Hire Me to fully manage your Pinterest Marketing or for an awesome strategy sesh!
We Are in the Home Stretch
Be aware that, if you are just starting out with a new account on Pinterest, it will take some time to gain traction. I tell my clients that it will take about 3 months to start gaining traction with me and my strategy. It could take up to 6+ months without a good strategy in place from the beginning.
Unlike Social Media sites, content on Pinterest gets better with time. Just think, once your Pinterest Business Account really takes off, you could get away with pinning only 1-2 times per day!
That’s traffic on autopilot thanks to Pinterest Marketing my friend!
I hope this article helps you figure out a strategy that works for you. Stay tuned for more awesome articles on Pinterest Marketing and Pinterest Best Practices very soon.
If you want to know more about Pinterest Best Practices for 2020, let me know in the comments below!! I’m thinking about dedicating an article to that.