Are you experiencing a Pinterest Traffic Drop? Has your Pinterest traffic hit a plateau and you are desperately looking for a boost?
If you clicked on this article, then I am guessing that you can answer yes to at least one of the questions above. It happens to the best of us!
Pinterest is a great way to boost traffic to your blog and an important part of your sales funnel. However, It can be frustrating when your Pinterest marketing strategy isn’t working like you thought it would.
In any case, no need to worry, I’m about to tell you some strategies you can use to boost your Pinterest Traffic
Disclosure: Affiliate links may be present on this page. That means if you click a link and purchase a product, I may be entitled to compensation from the company, with no extra, out-of-pocket expense to you. All opinions are honest as I do not promote items I have not tried and tested. I appreciate your trust in my opinion and the support you give to help my business continue to operate.
Study Your Audience
If you are experiencing a Pinterest Traffic Drop, the first thing I suggest you do is to study your audience. It is important to do this so that you know you are giving your audience valuable information that they want to read.
Look into your analytics and learn who exactly you are writing for.
With that being said, Google Analytics is an invaluable tool for all bloggers!
With GA, you’re able to track exactly which pages are the most visited and exactly where that traffic came from (yup, right down to the Pin URL.) I can’t imagine running a blog without Google Analytics, it’s really that good and I daresay the best analytics tool out there!
PRO TIP: This is one of the best ways to find your audience if you are still on the fence about your niche. What topics are you are covering resonate the most with your audience? Use this to your advantage and try to publish more content related to the topics your audience loves the most!
Study Your Images
Many times, when bloggers experience a Pinterest traffic drop, it boils down to the images. Images are an extremely important part of your Pinterest Marketing Strategy. Why? To get those clicks!
Since Pinterest is a Visual Search Engine, there’s a human component. It’s not always easy to predict what people are going to click on. Something that looks amazing to you might not be as appealing to others.
That’s why it is important to A/B test images; it’s all about what appeals to your audience the most and that’s not always easy to figure out! You can A/B test your images by changing up the title, colors, lengths (sticking to a 2:3 ratio,) fonts, images, etc. Hint: this also gives Pinterest those fresh images that they want!
You also want to make sure that your images are mobile-friendly. Wanna know why? Because 85% of Pinterest users access the platform through mobile, that’s why.
If your image is not legible on mobile, you can forget about getting many clicks over to your site!
This is an important practice to implement into your strategy anyway, but especially with a Pinterest traffic drop.
Don’t share your copies of your Pins from your own boards. You can either use Tailwind to schedule your pins or manually pin them.
Each time, change up the description and target different but related keywords that match the new board that you are pinning to.
I suggest 2 days between sharing the same image in 2020!
Did you know I offer Pinterest Audits? Book your free discovery call today and learn how I can help you get the most out of Pinterest!
Study Your Boards
I cannot stress this enough, make sure that your boards all serve your brand.
It’s also extremely important to make sure that your board descriptions are on point with SEO. This is one of the main ways, along with your description that Pinterest learns what your pins are all about.
If you are experiencing a Pinterest traffic drop, it could be that your pins aren’t making it into the correct feeds. Make sure the first time you Pin a new image, you Pin it to your PERSONAL board that matches the pin description best.
If you have boards that are inactive, don’t match your brand, don’t get a lot of interaction, etc. then archive those boards (make them secret) and create a few new boards that are on-brand with SEO optimized descriptions.
Be Active On The Platform
Tailwind is awesome and I use it to supplement my Pinterest account often BUT I still make sure that I am active on the platform.
For the first 6 months to 1 year into your Pinterest account, I suggest that you spend time each day manually pinning your content and third-party content. Don’t just put your Pinterest account on autopilot and not check-in.
This may sound time-consuming but the more you do it, the more it will become second nature. It’s important to know the ins and outs of something so vital to your business.
In any case, make a point to check-in once per day or every couple of days, just so you can see the activity, what type of boards your pins are being pinned to, switch out looped pins that aren’t performing well with fresh images, etc.
This will help you learn the platform and make it easier to come up with a strategy that works for you and your audience.
Don’t Put All Your Eggs In One Basket
Yes, Pinterest is amazing, it’s my job so we all know I love the platform BUT… Pinterest could go down without notice and then where would we be?
While you are getting traffic from Pinterest, it’s a good idea to capture emails to build your own list… you own this list and have control over it.
Don’t forget about other social media platforms like Facebook, Twitter, Instagram, and LinkedIn.
Tip: Don’t overwhelm yourself trying to learn all the platforms at once, just take it one at a time and move on to the next when you feel like you need another outlet.
Stay Up to Date With Trending Topics
I touched on this earlier but you need to be writing content that your audience wants to read.
There are tons of resources out there to find what’s trending on Pinterest. If you are going to use Pinterest as your main Marketing Tool, you need to stay in the know with what is trending on the platform.
Pinterest Trends is an amazing tool that helps you see what people are looking for and when they are looking for it. It is only available in the US right now. However, if you live outside of the US, you can get a VPN and view the US-based platform.
Also, Simple Pin Media has an awesome FREE Planner for your Pinterest account. With this tool, you can track stats, stay on trend month to month, and so much more!
Wrapping it Up
These are some pretty solid tactics you can use when you experience a Pinterest traffic drop. Start by going through this list one at a time and give yourself an audit!
It’s good practice to audit your Pinterest account every 6 months. Just make sure you bookmark this article for future reference!
I wish you all the success in your Marketing ventures with Pinterest. If you have questions, leave them down in the comments section!
Until next time,